Friday, May 12, 2023     1:00 PM – 2:00 PM ET     Room 205

Giving an Effective Media Interview

Sponsored by the AAI Public Communications Committee

Did you know that immunologists are in high demand by the media as subject matter experts? The pandemic highlighted the crucial role that the field of immunology plays in public health, and interest in related health topics is growing well beyond COVID-19 and vaccines. If you can speak about immunology in a way that is easy for the public to understand, and if you know how to prepare for a media interview, you can become a sought-after expert!

For descriptions and details of all sessions, please visit the IMMUNOLOGY2023™ Program page.

In this session, media trainer Andrea Fetchko, vice president, JPA Health, will teach you the general principles of preparing for and delivering an effective media interview. Learn how to develop your message and talking points, how to stay on message, how to speak so that consumers can understand and remember your points, and the Top 10 Dos and Don’ts of media interviewing.

You will also learn what to expect when speaking to a print journalist versus being a guest on a television or radio news show. Additionally, Kristina McBurney, Ph.D., a producer of The Immunology Podcast, will also join us to share tips specific to being a memorable and engaging podcast guest.